Normal Culture msw ‘24

Normal Culture made a significant impact at the Miami Swim Week 2024 held at the SLS South Beach in Miami, Florida. Their showcase was part of a series of events running from May 29 to June 2, which included a diverse lineup of swimwear brands and designers.

Normal Culture's Tropical Paradise Collection was featured on the second day of the shows, May 31, alongside other prominent brands such as ADG Swimwear, Flavia Palmiero, and Gringa Swimwear. Their presentation was well-received, highlighting their unique designs and gaining considerable attention from attendees and fashion critics alike.

Miami Swim Week 2024 itself was a major success, with over 100 designers participating and numerous events, including runway shows, panel discussions, and brand activations focused on sustainability and innovation in swimwear fashion​.